Advocacy Strategy

Competition agencies plan their advocacy initiatives, formally and informally, to define their advocacy objectives, design the set of advocacy initiatives, and prioritize the advocacy interventions to undertake.  To facilitate the planning, competition agencies may include the assessment and evaluation on the effectiveness of advocacy actions undertaken previously. This online resource provides the different steps and processes undertaken by competition agencies to plan their advocacy initiatives and to decide what advocacy interventions should be prioritized.  It also provides the evaluation process used by competition agencies to assess their advocacy initiatives, including the possible role of NGAs and other stakeholders.